Archive for Bud Light

American map of beer

Posted in in the news with tags , , , , , , , on February 10, 2017 by beertruckdriver

During the Super Bowl this weekend, a map appeared in my Facebook timeline posted by Vox. The map detailed Americans’ favourite beers by state. Note favourite beers might not be the ones people drink the most. This might explain the first surprise to me; Bud Light and Coors Light aren’t bigger than they are on this map. Another surprise is how big a craft beer like Blue Moon is. It’s a favourite from Washington State to New York State to South Carolina. Yuengling is also a big hit in many states. Corona is a favourite to Californians and Hawaiians, but nowhere else does it appear on the map.

Bud Light: the beer of America

Posted in Domestic Beers, in the news with tags , , , , , on September 16, 2014 by beertruckdriver

I discovered this in a link to another article last night. It was posted on news analysis site Vox in April. Roughly 20 percent of all beer sold in America is Bud Light. Not Anheuser-Busch or beer sold under the Bud label, but specifically Bud Light. Wow.

Also surprising in the article is that Blue Light is more popular in the US than Blue. In Canada you rarely even see Blue Light anymore.

Bud Light Platinum

Posted in Domestic Beers with tags , , on May 11, 2013 by beertruckdriver

I’m not going to give a full review of aroma, body, etc. for this one. It’s not worth anyone’s time. I always said I’d try Bud “Light” Platinum once just to see what it was like. I texted a friend, Andy Johnson (check his blog here), to let him know I was drinking a BLP. He responded  that he’d lost respect for me, but settled down when I reminded him I always said I’d try it once (I’m assuming he was joking anyway). But Bud Light Platinum sucks. There’s no point mincing words. It sucks. But with a 6% ABV “light” beer, this is to be expected, I would guess. The beer goes down easy enough, like a Bud Light would, but is not spectacular, much like a Bud Light is not. The finish is a strong alcohol taste, however, like a strong gutrot beer would have. I tried it once. I can say that. I just know not to try it again.

Trip to The Beer Store

Posted in Retail with tags , , , , , , , , , , , , , on November 19, 2012 by beertruckdriver

I have a couple of observations from a trip to The Beer Store yesterday. The first has to do with “the Big 10,” the list of best selling beers. Coors Light is number one and Bud Light is in the top five. The top five are mass-market brown bottle brands, but not discount brands. When Coors Light comes up in conversation, you’ll hear one of two things. From the people who like craft, local, or stronger beer: “$40 for a case of bottled water?” From the people who stick to the cheaper brands: “$40 for a case of light beer?” I guess Coors Light is to beer what Rob Ford is to politics and Nickelback is to music. Everyone slags it and no one admits to liking it, but it has fans in Canada.

One other observation. Beers that were cool with hipsters who liked the idea of hanging out in dives and looking working-class with trucker hats, flannel jackets and cheap beer are now it the premium price bracket. A 24 of Labatt 50 is $41.95 and $23.75 for a 12 (Four bucks more than a 15-pack of Blue). A 24 of Molson Stock Ale has always been higher-priced. At $39.95 it is more expensive than Blue, Canadian and Bud/Bud Light. You also cannot get a 12 of Stock Ale, or any other numeration. I’m worried that eventually Pabst, a discount brand that has hipster appeal, will face the same fate.

I want to share one more thing I discovered on The Beer Store’s web site tonight that’s food-related. A recipe I’m really wanting to try is beer-battered asparagus. This looks like something special as I love asparagus and I love beer, obviously.

Queer beer

Posted in marketing with tags , , , , , , on July 2, 2010 by beertruckdriver

With Pride parades happening in the last week and Toronto’s parade happening this weekend (it was moved to accommodate the G20 summit), let’s look at campaigns companies are using to entice those belonging to the GLBT community to drink their particular brand of beer. They are actually few and far between.

There was the old SNL skit for a beer called Schmitts Gay beer, which replaced bikini clad girls with men and had stereotypical beer commercial music (Van Halen). But in real life, marketing beer toward this community is a rarity.

The two major sponsors of Toronto’ parade this year are TD and InBev. The latter uses their sponsorship spot to prop up Bud Light as the official beer of Pride. Labatt/InBev has been a major sponsor since at least the beginning of the decade. It is also a major sponsor of Montreal and Vancouver Pride parades. In the United States, Bud Light is a sponsor of the New York and San Francisco Pride parades. A few years ago, Miller sponsored a gay-related event in San Francisco. This link from World Net Daily from late 2007 criticizing Miller might explain why there aren’t a lot of campaigns to attract GLBT customers. Perhaps it’s a small market competing against a larger market threatening boycotts. Warning: the article will be quite hurtful to some. The author is a bigot hiding behind a bible.