James Ready’s website

James Ready’s beer was marketed as one of those “buck-a-beer” brands that rose to popularity in the 2000s. Its quality reflects that (why it would be a buck-a-beer).

However, James Ready, brewed by Moosehead, is unique in their marketing. Their website reflects the brand’s image as a “regular guy at the cottage” beer with its interactive, though intentionally low-tech graphics and audio, and neat little games. It also has unrelated links like, “how to make a bacon and cheese roll.” I also like their Make-Your-Own-Gear “instruction” videos.

The James Ready brand doesn’t include corporate information on the website, perhaps to distinguish and distance itself from Mooshead, which would be considered a more premium beer.


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